Building a Social Movement
This 90-minute simulation immerses students in the process of designing and organizing a social movement in order to understand how leadership structure, strategic goals, and differentiated roles shape collective action. Students are divided into two movement groups tasked with reviving the Occupy Wall Street movement in response to contemporary economic inequality. Each group operates under a distinct leadership structure—horizontal or hierarchical—and adopts either a reformist or radical strategic orientation. Within each movement, students assume one of three leadership roles: agitators, innovators, or orchestrators. These roles require participants to articulate grievances, develop actionable strategies, and coordinate collective efforts. The contrasting structures and goals create meaningful constraints that influence decision-making, participation, and internal dynamics. The exercise concludes with group presentations and a structured debrief comparing how leadership design and movement goals shaped outcomes.