Sponsorship at AAC&U
Partnership Opportunities with the Association of American Colleges and Universities
As an AAC&U sponsor, you partner with one of the largest and most established educational organizations. You gain access to more than 70,000 higher education professionals, including presidents and provosts, at more than 1,400 member institutions.
AAC&U members deeply value the work of the Association, and they are grateful to organizations demonstrating a shared commitment to furthering student outcomes and promoting the value of higher education.
AAC&U offers you opportunities for long-term partnerships with distinctive opportunities to enhance your reputation for thought leadership and innovation. We limit the number of sponsors to offer close, personal interactions with our members at five major meetings and conferences throughout the year across the country, as well as through a variety of communication tools.
The Annual Meeting is our largest event each year, and the AAC&U Presidents’ Trust seminars coincide with the Annual Meeting. Four major thematic conferences gather thought leaders and practitioners throughout the year to explore the subjects of General Education and Assessment; Diversity, Equity, and Student Success; Transforming STEM Higher Education; and Global Engagement and Social Responsibility.
|AAC&U Membership 2018||AAC&U Annual Meeting Attendance|
|Corporate Membership||At sponsor rate||[okay]||[okay]||[okay]|
|Sponsorship listed with link in electronic promotions*||[okay]||[okay]||[okay]||[okay]||[okay]||[okay]|
|Sponsorship listed in printed mailing**||[okay]||[okay]||[okay]||[okay]||[okay]||[okay]|
|Sponsorship listed on website, on mobile app, and in program||[okay]||[okay]||[okay]||[okay]||[okay]||[okay]|
|Logo on meeting or conference signage||[okay]||[okay]||[okay]|
|Recognition in AAC&U journals||[okay]||[okay]||[okay]|
|Email to attendees^||[okay]||[okay]||[okay]||[okay]|
|Email to membership^||[okay]||[okay]||(up to 2)|
|Sponsorship of weekly Liberal Education News Watch email||(1 week)||(2 weeks)||(4 weeks)|
|Advertising in Program||20% discount||30% discount||50% discount||½ page ad included and 50% discount on any additional ads||1 page ad included and 50% discount on any additional ads||1 page ad in location of choice*** and 75% discount on any additional ads|
|Digital advertising||20% discount||30% discount||50% discount||1 banner ad***||2 banner ads***|
|Exhibit table||Available for purchase||20% discount||30% discount||50% discount (larger space)||✔ (larger space and space of choice***)|
|Partner session presentation||Available for purchase||Available for purchase||10% discount||25% discount||[okay]|
|Event sponsorship||Available for purchase||10% discount||20% discount||30% discount||50% discount|
|Private meeting room||[okay]||[okay]|
|Presidents’ Trust Symposium invitations (Annual Meeting only)||1||2||4|
Advertising, Exhibit, and Promotion Charges
Prices are in addition to sponsorship level purchase. (See chart above.)
|Ads in Final programs for Annual Meeting/Thematic Conferences|
|Inside front (1 available)||$1,780/$1,000|
|Inside back (1 available)||$1,580/$1,000|
|Back cover (1 available)||$2,280/$1,500|
|Digital Advertising for Annual Meeting/Thematic Conferences|
|Banner ad on primary event web page||$1,580/$1,000|
|Banner ad on registration web page||$1,580/$1,000|
|Mobile app sponsorship||$2,250|
|Exibit and Presentation Annual Meeting/Thematic Conferences|
|Exhibit table (coffee break area)||$3,000/$1,500|
|Partner session presentation (4–8 per meeting/conference)||$5,000/$3,000|
|Annual Meeting/Thematic Conferences: Event Sponsorships (additional events may be available)|
|Presidents’ Trust Symposium||$20,000|
|Presidents’ Trust Luncheon||$10,000|
|Opening Plenary and Break||$10,000/$5,000|
|Closing Plenary and Break||$7,500/$3,500|
|Presidents’ Trust Breakfast||$7,500|
|Faculty and Administrators of Color Lunch||$5,500|
|General coffee breaks (per break)||$5,000|
|“Contemporary Issues” Networking Breakfast||$4,000|
|“Big Questions” Networking Breakfast||$2,500|
Additional Partnership Opportunities
AAC&U hosts seven to ten webinars each year. Webinar topics are selected to address topics of current interest to AAC&U members, and attendance varies from 300 to 1,000 participants.
Webinars are promoted actively to more than 70,000 higher education leaders, including our more than 1,400 institutional member presidents.
LIBERAL EDUCATION NEWS WATCH
AAC&U’s Liberal Education News Watch (LENW) curates the week’s top five articles and op-eds on liberal education and inclusive excellence. The LENW email is sent to approximately 47,000 subscribers every Friday (except holidays) and is archiv ed o n AAC&U’s website .
35% faculty members with roles related to undergraduate education
25% college and university staff
15% deans and chief academic officers
15% chief executive officers
Clickable sponsor logo at the top of the email
Clickable sponsor blurb (20–30 words) at the bottom of the email
Sole sponsor (only one sponsor per issue)
Average 20% open rate
Distributed every Friday at approximately 12:00 pm ET (except holidays)
|Sponsorship||# of issues||Cost|
AAC&U produces three of the most prestigious higher education journals, published quarterly: Peer Review, Liberal Education, and Diversity & Democracy. Hard copies are distributed to higher education leaders across our more than 1,400 institutional members. Our journals are also frequently purchased by nonmembers and can be found on display in many university presidents’ offices.
All advertising in our journals is subject to the approval of AAC&U. Full page ads may, at the discretion of AAC&U, be used for content-centered articles relevant to the corresponding publication, with appropriate designation as sponsored content.
|# of issues||1/4 page||1/2 page||Full Page||2 pages||4 pages|
For more information about sponsorship opportunities, contact:
Andrew Flagel, PhD
Vice President for Advancement and Membership Engagement
Association of American Colleges and Universities