Academic Minute Podcast

The Academic Minute for 2024.05.13-2024.05.17

The Academic Minute from 5.03 – 5.17

Seth Ketron University of St. Thomas
The Marketing Power of VR
Dr. Seth Ketron’s research interests encompass information processing, sensory marketing, virtual/mixed reality, and retailing, and his industry experience has been in corporate and store-side retailing (Gap Inc., Belk, the TJX Companies, and JCPenney). His research has been published in journals such as the Journal of Retailing, European Journal of Marketing, Journal of Business Research, Psychology & Marketing, Journal of Product and Brand Management, and Journal of Retailing and Consumer Services. He is an associate editor for Journal of Product & Brand Management and a member of the editorial review board for Journal of Consumer Behaviour. He has also coauthored The Reality of Virtuality, a practice-oriented book on the use of virtual reality in marketing and has presented numerous papers at conferences of the American Marketing Association, Academy of Marketing Science, Association for Consumer Research, Society for Marketing Advances, the Global Branding Conference, and Marketing EDGE.

Danielle Ailts Campeau – University of St. Thomas
Entrepreneurship Across America: Supporting Rural Startup Ecosystems
Danielle Campeau is the Associate Dean of the Schulze School of Entrepreneurship and a Clinical Professor of Entrepreneurship at the University of St. Thomas. Dr. Campeau has a decade of industry experience in the medical device and specialty laboratory sectors, most recently serving as a program manager for product development overseeing the commercialization of novel in-vitro diagnostic devices. She also served as the founding Director of the Center for Innovation and Business Development at the University of Wisconsin-River Falls where she helped establish a business incubator and directed the regional Small Business Development Center. Recognized with the Small Business Development Center Excellence and Innovation Award and the Young Professional of the Year Award in 2019, she continues to inspire students and contribute to regional entrepreneurial ecosystems. Her academic work focuses on entrepreneurship education, rural entrepreneurship, the entrepreneurial mindset, and the intersection of science and entrepreneurship. She holds a BS in Biology, an MBA, and a DBA in Strategy and Management.

Christopher Wong Michaelson – University of St. Thomas
Work Worth Loving
Vipul Christopher Wong Michaelson is a philosopher with 25 years of experience advising business leaders pursuing meaning and providing work with a purpose and he is the coauthor of Is Your Work Worth It? How to Think About Meaningful Work. He is the Opus Distinguished Professor and Academic Director of the Melrose and The Toro Company Center for Principled Leadership at the University of St. Thomas and on the Business and Society faculty at NYU’s Stern School of Business. Christopher lives in Minneapolis with his wife, three kids, and two dogs.

Mahak Nagpal – University of St. Thomas
Dr. Mahak Nagpal is an Assistant Professor in the Department of Ethics and Business Law at the University of St. Thomas, Opus College of Business. She holds a Ph.D. in Organization Management and Business Ethics from Rutgers Business School. Prior to joining the faculty at the University of St. Thomas, she was a postdoctoral research fellow at the Center on AI Technology for Humankind.

Shinwon Noh – University of St. Thomas
Pathways of Peer Influence on Major Choice
Shinwon Noh, PhD, is an Assistant Professor in the Schulze School of Entrepreneurship at the University of St. Thomas Opus College of Business. Her research interests are cultural entrepreneurship, emergence of new occupations and organizational fields, and paradoxes in management. She is particularly interested in examining these issues in the creative industries. She has published papers in several academic journals including Journal of Media Business Studies, Poetics, Social Forces, and Journal of International Management. She received a PhD in Organizational Behavior from Cornell University.


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