Webinar: Strategies for Communicating the Importance of Liberal Education
Cost: Free for AAC&U members; $100 for nonmembers
Those of us in higher education need to do a better job of explaining what we do, why it matters, and why it deserves public support. Many Americans have grown skeptical of the cost – and debt – that college brings. Many more dismiss the idea of liberal education as impractical in an age when companies seek employees who come to the job fully trained and ready to fill specific roles. And increasingly, higher education is seen through the lens of politics rather than learning, opportunity, and democracy.
This webinar will help participants think through those negative perspectives and then craft messages that articulate the strengths and promises of liberal education. The goal is to help participants identify the most important audiences for their campuses and then develop strategies for reaching out to those audiences.
The webinar will feature a presentation from Doug Ward, Associate Director of the Center for Teaching Excellence and Associate Professor of Journalism at the University of Kansas. Doug is a former editor at The New York Times and a cultural historian who blogs about higher education at cteblog.ku.edu. He has written about teaching, technology, and education for such publications as The Chronicle of Higher Education, Inside Higher Ed, and PBS MediaShift, and he was the Scripps Howard Foundation Journalism and Mass Communication Teacher of the Year for 2011.
C. Edward Watson
Chief Information Officer and Associate Vice President for Quality, Advocacy, and LEAP Initiatives
Associate Director of the Center for Teaching Excellence and Associate Professor of Journalism
University of Kansas