Job Posting

Social Media Manager

The American Association of Colleges and Universities (AAC&U) is a global membership organization dedicated to advancing the vitality and democratic purposes of undergraduate liberal education. Through our programs and events, publications and research, public advocacy and campus-based projects, AAC&U serves as a catalyst and facilitator for innovations that improve educational quality and equity and that support the success of all students. In addition to accredited public and private, two-year and four-year colleges and universities and state higher education systems and agencies throughout the United States, our membership includes degree-granting higher education institutions in more than twenty-five countries as well as other organizations and individuals. To learn more, visit

AAC&U seeks a creative and experienced Social Media Manager to engage, inform, and grow our social media footprint. Social media is a key communications channel for the Association, and the manager is responsible for the day-to-day operations of the Association’s social accounts, for creating and managing content and campaigns in support of key strategic priorities, and for managing our overall, cross-channel social media presence.

General Responsibilities

  • In collaboration with the Vice President of Communications and Public Affairs and the Director of Marketing, develop and keep under constant review the Association’s social media strategy; implement the strategy by running the Association’s social accounts as planned; and determine goals and direction of future social campaigns.
  • Write fresh and effective content that is platform appropriate, stands out, and drives engagement; coordinate content across platforms including Facebook, Twitter, and LinkedIn; plan and schedule all posts.
  • Create eye-catching visuals that help deliver our messages in a visually appealing way.
  • Maintain a distinct and appropriate voice and tone for the Association’s social media accounts; ensure brand consistency.
  • Track and analyze campaign and post metrics to ensure goals are met and that social media activity is linked to desired outcomes.
  • Make use of social listening and social media monitoring tools to monitor trends and identify opportunities to engage audiences, expand reach, and promote brand awareness.
  • Monitor and increase public mentions of the Association across social media platforms.
  • Help manage organizational reputation by responding accurately and appropriately to comments and questions from followers.
  • Stay up to date with the latest social media best practices, technologies, and industry trends to keep Association channels proactive and cutting edge; evaluate emerging social media channels and envision ways the Association could use them.
  • Perform other duties as assigned.


  • At least 5 years of experience managing social media accounts, in a social media marketing or related position, or in digital marketing, preferably within an academic-adjacent environment.
  • Broad knowledge and understanding of current issues in higher education and a passion for promoting quality and equity in undergraduate education is a plus.
  • Demonstrated ability to communicate information and ideas effectively in both written and visual formats and to create visual content that is attractive, engaging, and on brand.
  • Outstanding written communication and storytelling skills; strong attention to detail; and ability to maintain a consistent and appropriate tone across moments and messaging.
  • Experience creating and managing a social media content calendar; experience using social media management platforms, such as Hootsuite, to schedule posts, manage content, and run reports.
  • Demonstrated project management and organizational skills; ability to work both independently and in collaborative environments.
  • Deep knowledge of all major social media platforms.
  • Experience setting KPIs and leveraging analytics to track toward goals.
  • Fluency in tools for social media content creation, such as Adobe Creative Cloud, and video editing.

Salary commensurate with experience; plus, exceptional benefits. Please submit a résumé, a cover letter describing relevant experience, provide relevant work samples and salary requirements to: AAC&U, Box OCPA, 1818 R Street, NW, Washington, DC 20009 or to [email protected]. Review of applications will begin on November 18, 2022.

AAC&U believes that a broadly diverse staff is critical to achieving excellence as a national higher education association. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are fully committed to equal employment opportunity and compliance with the full range of fair employment practices and non-discrimination laws.